A small business is supported by its loyal customers.
In times like these where competition is greater than ever, customer retention is vital to the long-term health of your business.
In a busy marketplace - gaining customer loyalty can be challenging.
Focusing on these 4 things will help.
1. STAYING RELEVANT
Keeping up to date in the fast paced marketplace is an asset in attaining maximum customer loyalty. This also reflects in your overall business growth.
Choosing a program that reinforces your brand value means targeting an audience that resonates with your business. For example, if your brand is built around quality then setting up exclusive deals for customers via social media, rewarding customer feedback and engaging customers by helping them learn something new are some ideas for your brand.
Alternatively if you target ‘lowest price,’ then money driven programs work best, such as discounts, money back, and credits towards future purchases.
With significant advances in customer loyalty marketing, a strong focus on consumer expectations seems to be a trend in the market. Being dependable, competitive with pricing, and delivering great customer service is no longer enough to create a sense of loyalty among your existing customers. Technology must also continually evolve to keep customers coming back.
If you're targeting younger generations gamification strategies may be appropriate, with 40 percent of Millennials approving of loyalty programs that are fun and interactive.
Nowadays, the abundance of competition means that no single company can afford to become complacent. The better you interact with your customers, the better the chances of them returning.
Personalisation in communication yields results. Track the interests of your customers and use these to get personal. For example, a birthday or anniversary wish or spontaneous expressions of gratitude can reinforce customer loyalty.
Keeping your customers in the loop when you're releasing new products or giving them early access to services and innovation is a great strategy. Ideas may include early bird discounts, first chance offers, discount coupons, contests, and Social Media campaigns.
We all want raving fans for our business. Keep these 4 customer loyalty tactics in mind to bring customers back for more and hopefully, their friends also!
To witness your customers walk in and out of your shop - be it physical or online empty handed, is heart-breaking.
You love and believe in your products and services - so why hasn't a sale resulted from your customer's visit?
There are people in large numbers browsing the web in a similar state of mind to a physical window shopper.
Your website is a digital shopfront. There are millions of people window shopping without an intention of buying, not engaged in a buying process.
Use your creativity to present your product to it's best advantage!
Australia Day is a day to relax, socialise and celebrate how lucky we are to live in this great country.
Australia Day celebrations are as diverse as our multicultural society. From cricket matches, music festivals, markets, thong throwing competitions, parades and tug-o-war competitions, this is the day to get outdoors and soak up the carnival atmosphere with family and friends.
Pack a picnic, light up the BBQ and kick back and enjoy.
When searching for the best corporate gifts to give to your co-workers, employees, partners, or customers, it can be difficult to find that special something without breaking the bank. But if you’re about to give up on corporate gift ideas, don’t.
Because the following list of gifts are well thought out and actually under $75!
What better way to spend Christmas in Australia than near or at the beach….
and what better place in Australia than the beautiful Sunshine Coast?!
From the beach to the bush, the Sunshine Coast offers the perfect location to celebrate this Christmas. Here is a taste of what’s on offer:
Each day - each person receives a new 24 hours. What you do with that time is your decision.
Many of us struggle with the balance of work and play, family and outside responsibilities. Your responsibilities serve others, whereas your passion serves you. Prioritising both without sacrificing either is difficult.
Here are some ideas on increasing your satisfaction with how you use your hours each day.
Christmas seems to come around so quickly each year.
Some love it, some dread it. For many, it brings pressures of busy social gatherings, extra cooking, shopping and managing heightened expectations - especially of children.
Here are some ideas to reduce your stress and enjoy the Christmas period.
No matter how good our intentions are, many of us are guilty of waiting until the last second to buy gifts.
However making that our standard way of gift shopping is not doing us any favours.
Here are 5 good reasons to plan ahead and shop early.
Noosa is internationally renowned for its famous beaches and national park headland. However just to the south lies a lesser known strip of pristine coastline that takes in several other beaches within the Noosa Shire.
Even in peak time, it is possible to find an isolated stretch of beach or sand dunes to claim as your own. Noosa Council’s stringent building laws have ensured that any beach front properties along this section of coastline are built behind a substantial ‘nature strip’, separating any buildings from the beach itself. As such, it is often possible to forget suburbia is still close by.
All the beaches are popular with surfers, fishermen, kite surfers and locals or visitors wanting to enjoy seaside nature at its unspoilt best. Aside from the road, walking and cycling tracks, which pass through long sections of native bush, connect the beaches.
A positive customer experience is the most important aspect of any business.
In our fast, modern world of competitors, connectivity and highly informed customers it's essential.
Retaining and delighting your customers is key. Let's see how you can achieve this.
It is not hard to see why Mooloolaba Beach has been named in Trip Advisor’s Top 10 Beaches in Australia for the last 2 years running.
The pristine, north facing beach provides protected swimming conditions year-round. Running between Pt Cartwright to the south and Alexander Headland to the north, this idyllic strip of white sand and crystal-clear blue water hems a thriving dining, shopping and accommodation precinct.
Add access to a range of exciting leisure pursuits, national and international events, Sea Life Aquarium and a renowned fresh seafood precinct and it becomes obvious that Mooloolaba Beach deserves its iconic reputation.
Corporate gifts count as one of the most humble and genuine ways of influencing your customer base.
Let’s break some common misconceptions that have been till now associated with the norms of Corporate gifting -
Choosing a house warming gift that is stylish and thoughtful at the same time can get tricky! Besides, there are a number of factors that go into choosing the perfect house warming gift for new homeowners, including its practicality, aesthetic quality, the recipient’s tastes, and most importantly your budget.
You want to choose a house warming gift for your friends, family or clients that they will enjoy and be grateful for. Take a look at some ultimate house warming gift ideas, that are stylish yet thoughtful at the same time -
Growing a profitable small business is dependent on growing your customer or client base.
If you envision a flourishing future for your small business, keep these simple customer service essentials in mind.
At the southern end of the Sunshine Coast can be found the perennial favourite, Caloundra. With pristine beaches, a stunning coastal walk, lake and waterways, nature reserves, heritage listed sites and a thriving dining and shopping precinct, Caloundra offers an ideal base for residents and holiday makers alike.
Add an enticing variety of festivals and events, markets and outdoor activities, and situated only 90km north of Brisbane, this is one spot you will want to return to again and again. Its long history as a family friendly holiday destination with a laid back vibe has fortunately been maintained as Caloundra has grown in size and sophistication.
Here are some treasures you simply must explore.
Let’s face it - long gone are the days when everyone grew fresh produce in their backyard. Still, in times when globalization takes a toll on everyone’s health, more and more people are concerned about the quality of the food that they eat.
Besides the obvious reason, which is eating something fresh instead of something that has been frozen or chemically preserved, there are many other reasons for the importance of food that is regionally produced.
Corporate gifting is an effective marketing strategy employed by many companies to enhance customer loyalty, improve brand awareness, boost morale and engender goodwill.
If you've decided to use this strategy - here are a few reasons why you should outsource the service rather than do it in-house.
If you’re visiting the Sunshine Coast Hinterland, Montville is the perfect place to stop. Situated on the scenic tourist drive in between Maleny and Mapleton, this quaint country town is nestled in the rural beauty of the Blackall Ranges. It’s worth planning your stop in Montville to coincide with lunch or morning or afternoon tea time. It’s just that kind of town.
As you cruise up the ranges into the Hinterland your ears might pop with the altitude! Even though it’s only a 30-minute drive from Maroochydore, you’ll feel as if you’re a million miles away from the hustle and bustle of the seaside resort towns. Although Montville rightly attracts its fair share of visitors too.
The Sunshine Coast is among the fastest growing regions in the country with a growth rate of 4.6%. It is quite difficult to find anyone living on the Sunshine Coast who wants to relocate.
Though some of the people may move away for a few years for travel, study or work, they often return to settle in the region for good. Interestingly, you will find many reasons to base your business on the Sunshine Coast.
Most small business owners site a desire for more freedom and flexibility of time as a motivation for starting their business.
It is ironic then, that many small business owners are more time poor than they ever were as employees, particularly if they are sole traders.
Here are some common time wasters small business owners face every day and ways to overcome them.
Minimalism is on the rise. While there are many misconceptions about minimalism it can be simply explained as
"... reassessment of your priorities so that you can strip away the excess stuff — the possessions and ideas and relationships and activities — that don’t bring value to your life."
From Minimalism Explained
Our gift hampers fit with a minimalist lifestyle. We keep our hampers simple, thoughtful and full of amazing Sunshine Coast Regional Produce.
Noosa is famous both nationally and internationally as a desirable location to holiday (and live if you’re lucky!) and for good reason. It’s crowning glory is undoubtedly the actual headland itself, which was fortuitously designated a national park in 1939. Covering an area of 454 ha this forested gem provides spectacular coastal scenery and at certain times of the year and weather conditions, spectacular surf. Clear turquoise water with secluded sandy bays provide idyllic protected swimming spots.
Rocky outcrops with tidal fairy pools offer a better experience than any infinity pool! The sandstone gorge known as Hell’s Gates borders the pristine surf beach of Alexandria Bay. Continue south from there over the southern end of the Headland to finally descend onto North Sunshine Beach. On the way you will pass above yet another white sandy bay encompassed by forest, which is harder to get to and consequently often deserted. Outlying rock pools even contain coral!
Gifting is an art form and is a perfect way to strengthen relationships in an expressive way. Sending gifts to clients has become an imperative marketing strategy in the business world. This strategy, as any other, involves associated etiquette which needs to be understood and followed.
In the corporate world, you may choose to send gifts to clients as a token of gratitude or to express appreciation for your business relationship. These gifts are given with the intention of giving pleasure to the recipient, but not knowing the correct etiquette can result in an awkward moment both for you and your client.
Keep these factors in mind when planning corporate gifts -
Running a business is not an easy task. It requires continuous effort to maintain long term relationships with your clients and attract new ones to enhance your business sales. Add to this that during this journey you will face some hurdles and likely, an unhappy customer.
Although you may have made all efforts to satisfy your customers, situations may arise where these efforts are not enough.
Here are some effective ways which you can use to turn your angry or unhappy customers into loyal fans.
It is a fact, people love to receive gifts. Psychologists agree that the exchange of gifts assists in strengthening relationships. This fact applies to the corporate world as well.
Gifting expressive items to your clients lends a helping hand in highlighting your firm’s business objectives and identity. In addition, gifting also works as a token of gratitude and appreciation for people who have invested in your ideas and business.
Here are some more reasons why client gifting is imperative for your business (no matter how big or small it is).
In days gone past, a gift ‘basket’ was virtually the only way a gift hamper was packaged.
Cane baskets of various sizes and quality, many resplendent with a large oval handle, were the expected and preferred packaging. Invariably these were presented in a layer of cellophane, usually tied on top with a large vertical ‘frill’ of cellophane, often much larger in dimensions than the hamper itself.
This no doubt made the gift look somewhat spectacular and certainly larger than life. Buyers liked the idea of giving a gift that looked so large and generous.
Most people associate the Sunshine Coast hinterland with the beautiful Blackall ranges, home to towns such as Montville and Maleny.
However not far to the north is the less well known but just as beautiful Noosa Hinterland. Rolling green pasturelands, lakes, forests, quaint country towns, art galleries, cafes, farm gates, day spas, B&Bs, boutique breweries, walking and mountain bike trails ….. There really is something for everyone!
Noosa hinterland encompasses the country towns of Eumundi, Cooroy, Pomona, Cooran, Kin Kin and Boreen Point, each with their own charm and distinctive vibe. The area takes in Lakes Macdonald, Cooroibah and Cootharaba, which is the gateway to the World Heritage listed Noosa Everglades in the Great Sandy National Park. Mountain vistas such as Mt. Tinbeerwah or Mt. Cooroora provide stunning coastal and hinterland views.
You definitely would need at least a week to explore this area well, but here are some highlights you might like to experience.
We're thrilled to be featured in Autumn 2018 "Matter's Magazine" out now and online!
Organic foods are products that have been produced by approved methods of organic standards of ACOS (Australian Certified Organic Standard).
The rulebook for organic products as stated by ACOS is a blend of national and international standards. Crops can be labelled organic only if the method of production does not include conventional pesticides, synthetic fertilizers, use of chemicals, synthetic additives, bio engineering, ionizing and radiation.
In the case of organic meat, poultry eggs and dairy products, it can be termed ‘organic’ only when these products are produced by animals that have not been given antibiotics or growth hormones or genetically modified organisms (GMOs).
Have you been confused about giving gifts to your friends and families? Have your earlier gifts ‘missed the mark’ and ended up being another unwanted item?
Rather than gifting something that may eventually end up as landfill, this year, give them consumable gifts which won’t be wasted.
The ‘gift of green’ is the latest innovation in gifting ideas and is catching on fast. Not only does it impress your friends with a quality gift they will enjoy, it identifies your ideals and shows your concern towards your environment. With fast-paced global climate change, gifting eco-friendly consumable items is a sensible thing to do.
With Valentine’s Day just around the corner, now is the time to start thinking about finding the perfect gift to give your partner.
While roses, chocolates or jewellery are perennial favourites. sometimes it’s good to think outside the box and give your Valentine a gift they may not be expecting.
The occasion is all about sharing and caring, so why not give a gift that embodies this?
As a small business you have responsibilities to your customers, staff, and suppliers but also to your community. To stay afloat, local businesses count on your patronage, and every transaction is important to them.
If possible, spend your hard-earned dollars with local or independently owned businesses that are within your community. Buying a gift for a friend or buying dinner, can also double as supporting local businesses and, in turn supporting your local economy.
This way, money spent stays in the community creating a positive impact on local and independent businesses.
Here are just some benefits of supporting local businesses –
2018 is here and with it, as with each new year – the chance to review, renew and refresh. This opportunity can be personal or professional.
So, is it time to make your business more organized as well more profitable.
Your business resolutions can relate to various areas of operations but it’s ideal if they can make your employees and customers happy at the same time! If you succeed in doing so, nothing will stop your business from improving.
There is some truth in the common saying about “all work and no play”.
Our bodies are designed to need good, regular sleep to recover from daily stresses to keep working as well as we demand. They may be programmed to handle our daily lives, yet the fact of the matter remains that, rest is mandatory.
The end of a year is an ideal time to assess the year that has gone by. Take time to be grateful for our successes and happiness and reflect on ways in which our lives could be altered for the better.
Some things you may choose to do to take time out include:-
From the likes of Google to Ben & Jerry’s, some of the world’s largest and most financially successful businesses have embraced measures to promote “good corporate citizenship”. It’s paying off, with workplaces aspiring to socially responsible practices, community mindedness and sound ethics.
Just an hour north of Brisbane, the Glass House Mountains iconic skyline is well known in Queensland. The Glass House Mountains were named by Captain Cook during his voyage of discovery along Australia’s east coast.
The Glass House Mountains area is spiritually significant to the Aboriginal Traditional Owners, with many ceremonial sites still protected today. The bush here sustained people for thousands of years. The Glass House Mountains area provided many resources from a varied and rich environment which included river systems, open forests, coastal wetlands and mountain forests.
If you have been fortunate enough work in an environment that buzzes with positive energy and happy personal, you can be sure the employees feel valued by management. No one could disagree that feeling valued and appreciated makes you want to ‘go an extra mile’ for the person/s involved.
Conversely, feeling unappreciated or undervalued can lead to apathy and at worst resentment. As a boss, how can you make sure your employees feel appreciated in order to create a healthier and more productive environment for everyone to be a part of?
Purchasing a good quality Christmas Hamper for Corporate Gifts is a pretty safe bet for Corporate Christmas Gifts.
Even the Queen of England does it!
But with so many companies on the market and so many hampers to choose from, where do you start?
Giving gifts is fun.
Some might argue that it’s even more fun than receiving them. However, giving gifts that are harmful to the environment doesn’t leave anyone feeling good. And unfortunately this is the case for many gifts we find while shopping. Whether they are gifts that are made from materials that are detrimental to the environment or if they are simply gifts that will be tossed out too soon, like cheaply made toys that break or novel gifts that take up too much room or are just not needed.
Having your own business is a dream for many people. We have all fantasized about being our own boss.
But being a business owner brings a different type of stress. As a small business owner you become your own accountant, marketer, employer, customer service representative and much more.
The best way for a business owner not to become overwhelmed with the multiple dynamics of their job is to stay on top of organisation.
Coolum offers the perfect beachside holiday. With world class beaches, secluded bays, scenic lookouts and a relaxed holiday vibe, it's no wonder it has long been a popular spot with visitors and locals alike. Coolum has a unique charm and beauty you will fall in love with!
Despite it's fast growing population, Coolum has managed to maintain it's 'coastal town' charm. With it's beautiful surf beaches and bays being it's undisputed main attraction, the area offers a wonderful selection of accommodation, dining, entertainment and shopping options to cater for all tastes and budgets. And the nearby Mount Coolum is an imposing volcanic dome that dominates the landscape of the area.
Our recipe this month is from our feature producer, Suncoast Limes.
With Spring upon us, what better time to have a refreshing drink to serve your visitors, or just enjoy yourself. This recipe is for one serving, but you can adjust it accordingly and make a pitcher full.
For the non-alcoholic version, simply leave out the white rum.
There are a lot of different ways you can do business. But when it comes to the food we provide our clients, we believe there is only way. As a local business on the Sunshine Coast, we are dedicated to making sure that everything we do and provide is community based and excellent quality.
Being part our community is what drives us each and every day and is what helps us to succeed. When people notice that you are doing good things, they want to join in.
We are proud of our food philosophy and happy to share our beliefs with you!
Vast amounts of consumers in affluent societies fail to realise the extraordinary volume of food-waste that the average person contributes every year, resulting in the increase of greenhouse gases emitted into the Earth’s atmosphere.
Australians throw out $8-10 billion of food every year. As a nation we waste four million tonnes per annum of food which ends up in landfill. 1